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Showing posts from January, 2024

How Changing Media Shaped History and Societies

We are in the middle of a new AI revolution that is going to change media forever. This could give a push to the saturating and plateaued social media. It could also make it even more difficult to reach a wider audience due to higher competition. To contemplate and guess what may happen, we must understand how changing media changed societies and civilizations. It does three things – unites a type of people, divides or polarizes a group, democratizes a previous media system, and makes content more local, but reduces wider reach. Creation of Insiders, but also Outsiders   Invention of Languages When early humans invented languages, they became more organized and developed tribes and societies. But this also clearly defined the concept of an ‘insider’ and ‘outsider’. When they came in contact with tribes which didn’t speak their languages, the idea of insider and outsider became clearer. This also led to clashes and cultural feuds.   Invention of Writing Systems When...