We are in the middle of a new AI revolution that is going to change media forever. This could give a push to the saturating and plateaued social media. It could also make it even more difficult to reach a wider audience due to higher competition. To contemplate and guess what may happen, we must understand how changing media changed societies and civilizations. It does three things – unites a type of people, divides or polarizes a group, democratizes a previous media system, and makes content more local, but reduces wider reach. Creation of Insiders, but also Outsiders Invention of Languages When early humans invented languages, they became more organized and developed tribes and societies. But this also clearly defined the concept of an ‘insider’ and ‘outsider’. When they came in contact with tribes which didn’t speak their languages, the idea of insider and outsider became clearer. This also led to clashes and cultural feuds. Invention of Writing Systems When language
India is full of colours, flavours, and contrasts. This is quite evident in the country’s cuisine. But for the past few years, everything has been moving towards homogeneity. Earlier, some kinds of foods were consumed only on a certain occasion. This kept the taste utility intact. Thanks to capitalism, now any food anytime and anywhere. Then entered some new cuisines to enrich our taste buds. But slowly, even they adopted to Indian taste and became very Indianised. While all this was reaching its saturation, a new wave of food flooded the markets. Experimental fusion of anything and everything possible. By fusion I mean, the same common ingredients being overused everywhere. Once there was butter chicken, pizza, pasta, and shawarma. But now we have butter chicken, butter chicken pizza, butter chicken pasta, and butter chicken shawarma. Butter Chicken Pizza This fusion wasn’t a bad idea initially. But only a few popular flavours slowly started taking over every diverse food. The m